About Us

GT WORLD OF BEAUTY GmbH

Europe's leading Afro-American Beauty Supplier

Phone: +491709129504  / E-Mail: support@gtworld.de

Lützelhäuser Weg 14 • 63571 Gelnhausen, Germany

Commercial register: HRB 13019

Company registered in 63450 Hanau

Timeline:

1985

Girmai Teclai founded the company as a trade in cosmetics under the name GT-World of Beauty with headquarters in Frankfurt am Main.

1986

GT-World imports cosmetics from Europe and starts the wholesale trade with these products.

1988 

GT-World of Beauty expands its business units by agreeing exclusive distribution rights for Germany and Europe with many suppliers from overseas. 

LUSTER, DAX, CARSON, SOFT SHEEN, PROLINE, JOHNSONS are the most important partners for our Afro products.

1989

Increasing sales results require the conversion of the company into a GmbH.

1990 

The focus of business activities is now on the import and export of exclusive, international brands in the cosmetics industry, especially of Afro products. Following the trend, we mainly distribute hair wax, hair pomade, hair coconut products as well as skin care products with real cocoa butter from the USA. At this time, GT WORLD is the largest supplier of American Afro products in Germany. 70% of our sales volume comes from the best-introduced mail order business in Germany and other European countries. As a rule, the delivery will reach our customers on the following working day. 

1990 and 1993 

founding of the branches with shop in Berlin and Nuremberg.

1996 

The branch in Stuttgart opens.

2000 to 2001 

Construction of the new company headquarters in Gelnhausen. The new building is characterised by a large showroom and a generously dimensioned warehouse. In the spring of 2001 move into the new rooms. Now we can offer an even better and faster service. 

2002 

GT WORLD employs more than 30 people at four locations.

2004 

Relaunch of the Internet pages. 

New shop in Brussels from November.

2006

Launch of Microsoft Navision, one of the best enterprise software for ERP systems on the market

2007

Mobile data acquisition: The warehouse is equipped with scanners.

Through the use of mobile data acquisition, goods and information flows are precisely matched to one another, workflows are optimised and sources of error are reduced. Internal work processes are streamlined in time, because duplication of data is avoided.

2008

Profix Organics, our new, exclusive care series especially for dark-skinned people, is introduced. 

Profix Organics offers a wide range of specially composed specialties for personal hair care and the treatment of hair parts and wigs. The articles from the Profix Organics series are ideally coordinated and support each other in their effect.

2009

The existing storage area is doubled.

2010 

Branch opens in Antwerp in March.

GT Frankfurt moves to larger rooms in September 

2011

The first in-house trade fair "Trade Show" for African American cosmetics in Germany takes place at GT World in Gelnhausen. More than 30 exhibitors from the USA and Europe present their products to our business customers.

2012

Opening of the GT branch in Anderlecht in June.

2013

Our business branch in Liège, Belgium, opens in May.

2014

Opening of the GT branch in March in Paris.

2018

Relaunch of the webshop